How many "leads" does
your marketing and advertising generate for your business each
week?
A lead can be
a phone call, website visit or a walk
in customer. A lead can also be an opportunity
to quote on a job. |
|
How many of these
leads are converted into sales?
It could take
more than one visit or call to convert
a lead to a sale. |
|
| Calculate your conversion ratio by dividing the total sales
by the total leads |
|
What is your average transaction
value?
This is your
total sales divided by the number of
transactions. |
|
